Concept design para videojuegos

We need to create a one-and-a-half-minute trailer that excites and sparks the desire to play a tactical video game.

We were tasked with producing a 1:30 minute teaser for a tactical video game with Point and Click mechanics. We worked based on a storyline provided by the client, which serves as a kind of script outline that describes what needs to be shown, along with some technical details and directions for actions and transitions.

We also had the opportunity to redesign the characters, as the client wasn’t fully convinced by the style they had been using, so we began working on the visual development.

Production Design, Concept, and Character Design

The story is set in a developed North American city in the post-war era. The characters are anthropomorphic animals, most of which were already defined, but we developed a style and applied it to achieve consistency in the design.

As a major inspiration, we drew from the art of Batman: The Animated Series, along with various music videos provided by the client, who wanted a visual aesthetic more akin to Japanese anime.

We developed a city with an Art Deco style, with a touch of Streamline. The background textures were created with a dense, noticeable grain, using exaggerated lighting and color as narrative elements: blue and black for the mafia members who hide at night, and magenta for the vigilantes who gradually light up the scenes.

As for the characters, they were designed based on the existing concept, but we exaggerated their geometric construction and differentiated their silhouettes. We also designed weapons to align with the cartoon style.

A Mix of Cutout and Full 2D Animation.

The production was approached with the idea of using 70% cutout animation for low-action scenes, such as establishing shots and character introductions. For the action scenes, we used full 2D animation, which enhances the production, along with light post-production work where a rim light was added to the characters to better integrate them with the backgrounds.

The rhythm and timing of the entire animation were based on the beat of an electro-swing song, almost as if it were a music video.

All of this was done without dialogue, focusing heavily on action, resulting in a minute and a half of intense sequences that convey vitality and excitement.