A slice of life featuring the playful character from Frody´s ice cream parlor

Frody™ has a charming white bear as its mascot, the face of the brand. This company has experienced a meteoric rise in central Mexico, thanks to its wide variety of products and incredible flavors.

Context of the proyect.

We were tasked with creating 10 animated shorts to introduce Frody and his friends, developing short slice of life stories starring these characters. The shorts needed to feature a funny situation that would hook the audience, with a comedic resolution that would help the audience connect more with the characters, who were being animated for the first time.

Action Plan

We approached the project as if it were a comic strip, featuring funny situations—either exaggerated or outlandish—but always within the world of 9-year-old kids. The stories portrayed moments like playing at home, the trip to school, or adventures at a campground. For each video, we started with a pitch describing the situation. If it was funny enough, we moved on to thumbnails on a timeline to ensure that 20 seconds would be enough to clearly tell the story and deliver the jokes effectively.

Once we had a more polished version of the video, we presented it to the client, explaining the situation while watching the videos to ensure they worked well, aligned with the brand’s values, and matched the personality of its mascots.

For the character design, we created riggs to animate the characters in cut-out animation, and we took special care to maintain the original character models, as the client had been using them for several years and requested no variations.

Achieved success

The stories were silent, relying on physical humor. The characters didn’t speak because the short runtime made it difficult to include dialogue, and the client wasn’t ready to give the characters voices just yet. We opted to gradually introduce Frody, and in future videos with more production time, explore different types of content.

Telling a funny story with three characters in just 20 seconds was a delightful challenge. The videos were very well-received on Instagram and TikTok, generating positive engagement and helping to further solidify the character’s appeal among the brand’s loyal family customers.