Illustrating 4 Lovely Models for Shampoo

The Need to Speak to a Young Audience

Palmolive Brazil decided to refresh its image for a specific product aimed at wavy hair, targeting a younger audience. The strategy was to give it a fresh touch through illustrations that would depart from the classic image of a model photograph that had been on the packaging for over 20 years.

Our mission was to create an illustration where the main focus was the hair, featuring models that reflected a Brazilian look, with a confident, happy, and flirtatious attitude. During the sketching phase, we explored various types of illustrations, poses, and styles to capture the essence of the target audience.

The Solution

As we worked on each model, we created special brushes in Photoshop to achieve voluminous and shiny hair—a key element to convince consumers that the product could deliver the desired effect.

The result

The result was a new image that was a complete success, expanding to various products and promotional materials. The positive reception led to the creation of an additional illustration for a new product specialized in long wavy hair.This focus on creativity and audiovisual production allowed us to meet the objectives and connect with the audience effectively. A combination of art and strategy that always delivers results!